Starting a business is not an easy task. The idea of being your own boss and calling the shots is something many of us desire and long for, but making it a reality is no walk in the park. Being an entrepreneur comes with many risks and challenges.
Marketing is a critical aspect of a new business; however, successfully executing a marketing plan is a challenge faced by many startups. And no matter how great your products and services are, without the right marketing strategy, the chances of reaching your potential customers and generating profits are incredibly low.
Many startups with promising products and services either do not have the knowledge or experience to successfully market their business or lack sufficient funds to invest in marketing. However, no matter what marketing challenges you may face, it is not all gloom and doom. The good news is, there are simple and highly effective low-cost digital marketing tactics you can leverage to market your business without breaking the bank.
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Digital marketing for startups and small businesses
Low-cost digital marketing tip #1: Get listed on Google My Business
Google My Business (GMB) is an excellent, easy-to-use marketing tool that lets you manage and optimize your free business listing on Google. This is the listing that appears when a user searches for your company on Google Search or Google Maps.
However, Google My Business is more than just a business listing. For instance, when you search for a specific business on Google that has a Google My Business listing, the results contain a lot of useful information, including opening and closing times, address with directions, images, customer reviews, accessibility and amenities information, and much more.
Think about how helpful all that information is to you as a consumer if you’re deciding on a company to do business with. A GMB listing for your business will have the same effect on your potential customers.