You can distinguish your business from your competitors and win the hearts of last-minute shoppers by offering free shipping or quick delivery. “Free shipping raises the perceived value of your product and simultaneously lowers buyer friction,” said Augustin Kennady, media relations director for ShipMonk.
Because of the expected increase in online shopping this year, online retailers should prepare for a higher demand for shipping and delivery. Businesses that ship large quantities may want to consider outsourcing this function.
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“Some companies that ship 500+ packages a month can outsource their shipping and warehousing operations to a third-party logistics company,” Tran said. “There are companies who tailor plans that work for businesses of any size.” But even businesses that operate on a smaller scale can find ways to improve their delivery options. For example, some may offer a local delivery service that caters to their immediate community, or they can tap into the resources offered by e-commerce giants.
“If customers place orders on our site and we can’t ship it fast enough to meet a holiday delivery date, we will drive them through to our Amazon store to leverage Prime’s fast shipping,” Nebelung said. Additionally, brick-and-mortar retailers that are worried about online sales eclipsing their foot traffic this holiday season can offer an in-store-pickup option for online purchases. That way, customers save on shipping costs, and retailers earn an additional form of revenue while still promoting safe shopping.